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Pro tree-industry veterans Phil Rogacki & Jared Abrojena are hanging out, sipping a cold one, and talking about the day. Come along as Phil & Jared expand your view of what the tree service industry is about and how it infinitely intertwines with innovation, history, adventure, the great outdoors, the future, and, oh yeah, beer.
Episodes

Tuesday Sep 16, 2025
#167: Innovation Talk - Jamie Mairs - Green-Tec
Tuesday Sep 16, 2025
Tuesday Sep 16, 2025
Jamie Mairs of Green-Tec shares how Terex entered the growing tree and vegetation management industry, focusing on mechanized arboriculture, safety, and efficiency. From tree handlers to spider lifts, Jamie highlights product innovation, dealer support, and the future of equipment shaping modern tree care.

Wednesday Sep 10, 2025
#166: What’s Your Story? - Jason Pinegar - West Coast Arborists
Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
Jason Pinegar shares his 30-year journey with West Coast Arborists, rising from a young snowboard bum in Big Bear to Vice President of one of the largest tree companies in the West. He reflects on his early break into the industry, lessons in safety and customer care, and a career dedicated to serving communities that value their trees.

Thursday Sep 04, 2025
#165: Innovation Talk - Grayson Keating, Chad Brey and Tim Womick - Tree Circus
Thursday Sep 04, 2025
Thursday Sep 04, 2025
An inside look at Tree Circus, the interactive traveling show inspiring kids and communities to connect with trees. From teaching everyday people how to climb, to planting the vision of big trees in parks across the world, the crew shares their journey as modern-day Johnny Appleseeds—bringing education, fun, and advocacy for trees to towns everywhere.

Thursday Aug 28, 2025
#164: What’s Your Story? - Kyle Biancardi
Thursday Aug 28, 2025
Thursday Aug 28, 2025
From welding to web development to equipment sales, Kyle Biancardi’s journey is anything but traditional. After breaking into crane safety training, he found his place in the tree industry and now sells BIK boom trucks and grapple saw trucks in the Northeast. Kyle shares how he’s helping revolutionize the industry by bringing new ideas and real value to his customers.

Sunday Aug 24, 2025
Sunday Aug 24, 2025
Wister Dorta shares insights from his journey through NYC Parks, California forestry permitting, and plant health care, bringing a unique perspective on balancing tree preservation with construction. He discusses helping arborists, architects, and contractors navigate permits, streamline paperwork, and follow best practices so projects move smoothly while supporting healthy soil and long-lived trees.

Friday Aug 15, 2025
#162: Innovation Talk - Jake Tietler - Milwaukee
Friday Aug 15, 2025
Friday Aug 15, 2025
Jake Tietler shares Milwaukee’s journey into the tree care industry with their groundbreaking battery-powered saws. From four years of ground-up development to unmatched torque, power, and durability, Milwaukee is aiming to replace gas saws entirely—bringing safer, more productive tools to arborists worldwide.

Monday Aug 11, 2025
#161: What’s Your Story? - Vanesa Tilan Fernandez
Monday Aug 11, 2025
Monday Aug 11, 2025
From the mountains of northern Spain to the snowy forests of Germany, Vanesa Tilan’s journey is one of grit, passion, and breaking barriers. A lifelong athlete and adventurer, she traded nursing school for forestry, mastered the art of tree climbing without knowing a word of English or German, and stepped into international competitions to learn, connect, and inspire. In this episode, Vanesa shares how she’s encouraging women in Spain, educating others about the importance of trees, and living her dream among the treetops.

Sunday Aug 03, 2025
#160: What’s Your Story? - Kyel Ciufi
Sunday Aug 03, 2025
Sunday Aug 03, 2025
From climbing trees as a kid in Colorado to becoming a contract climber and business owner, Kyel Ciufi shares his wild and inspiring journey. After some rough patches and four years in the Army, he found his passion in urban forestry. Kyel talks about learning the ropes with Bartlett Tree in California, becoming a foreman with Davey in Colorado, and eventually launching his own company—Elevation Tree Service. Now a father of two, Kyel focuses on big prunings, safety education, and working for himself on his own terms.

Monday Jul 21, 2025
#159: Innovation Talk - Mark Russell - Clarity Markets
Monday Jul 21, 2025
Monday Jul 21, 2025
Started in 1997, this Atlanta-based ISA-certified arborist and licensed insurance adjuster shares how he combined his experience to launch 707 Arborist and later, Clarity Market—a platform built to streamline tree service pricing, contracts, and disaster response. From crane deployments to pushing back on insurance adjusters, he’s redefining how homeowners and pros connect after a storm. Think eBay meets Uber, but for emergency tree work.

Monday Jul 14, 2025
#158: What’s Your Story? - Greg Parsley - Parsley Tree Service
Monday Jul 14, 2025
Monday Jul 14, 2025
Greg Parsley grew up in Silver Spring, Maryland, where he launched into the green industry by fixing up discarded lawn mowers. After a brief brush with college, he followed his passion into remodeling, landscaping, and eventually tree care. In 2019, inspired by a friend in horticulture, Greg shifted his focus to arboriculture—earning his ISA certification and Maryland Tree Expert License. Now on his second tree service venture, he shares how he built his business from the ground up, one job and one license at a time.
